Kala Raksha Website

Redesigned Kala Raksha NGO website according to contemporary needs and sales.

PROJECT BRIEF

To redesign the Kala Raksha Website in order to enhance it according to current UI style and improve UX of e-commerce section for enhanced sales during pandemic.

The Problem:

Increasing the sales of Kala Raksha for people who can't reach physically and want to access it online. The crafts of Kala Raksha are mostly having foreign consumers due to tourism, however pandemic slumped their sales giving rise to need for updated e-commerce website.

TIMELINE

The project spanned over 8 weeks.

TOOLS USED

Figma, Miro, Illustrator, Photoshop, HTML

and CSS

KEY GOAL

Making the essentials ordering process self regulating.

MY ROLE

This is an internship project with Kala Raksha NGO which was conducted in a team of five people. Individual website sections were being adhered by each individual.

The Kala Raksha NGO had an existing website which was first made in 2001 and hadn't been updated since then. Our task was to revamp the website according to current trends but also preserve the NGO's values and mission within the website.

The Kala Raksha team had been briefing one-on-one through weekly meetings and multiple iterations had to be created for them to choose. The final website was created using a HTML bootstrap template.

ARTISANS & NGO

The artisans who work under Kala Raksha have their livelihood dependent on it, and hence pandemic impacted their income as well as sales.

The artisans create original designs which are seasonally produced and Kala Raksha had been taking orders through call and social media.

They understood the fact they need an e-commerce website that highlights their values, products and information in a brief way for quick shopping and more user retention. We studied their competitors and Strengths, Weaknesses, Opportunities and Threats to come up with a better solution

CUTTING DOWN
THE INFORMATION

The NGO is very transparent regarding it's artisans stories and it's working. Hence they have put all the information on website, which is a lot to scan for a site visitor.

We took the current website screenshots and highlighted the repeated, extra and lengthy information which could be shortened and could be presented in a much more concise way like using pie charts, donation progress bar and pdf links for further information.

THE ARTISAN
& BUYER

The artisans want a way to get a global platform to showcase the art. And the buyer wants an online website where they can go through all the products at once.

The artisans want to sell their handicraft in new ways i.e. through online medium. They have been progressing and adapting new methods with the help of Kala Raksha NGO. The NGO is well known among the consumers for Kutchh craft, hence they expect a website for accessible shopping.

STRUCTURING
THE TASK

We mapped out the different routes a user can take to reach the e-commerce section. We promoted the product items on home page for a quick access.

The E-commerce sections:

Garments
Games
Bags
Toys
Home Décor
New Normal: Masks
Festive Collection
Gifting Ideas

VISUAL DESIGNS

We made two styleguide options for the Kala Raksha team to review. They selected the second option and we made the illustrations to be used on website in stitched style.